Why e-commerce is rising rapidly in covid-19?
Posted by . On October 22, 2021 in Uncategorized
The popularity of e-commerce is not a new story. The big players—Amazon, Walmart, Alibaba, and others have been rapidly expanding in the last few years.
I don’t think it’s too soon to say that the COVID-19 global pandemic will likely be one of the defining events of 2020 and that it will have implications that last well into the decade.
In March 2020, much of the world went into lockdown, forcing many businesses to temporarily shut down. As of this writing, cities are gradually relaxing restrictions, but the future is still uncertain. Essentially, people are coming to terms with the realities of our interconnected world and how difficult it is to temporarily separate those connections to others. To say that we are living in unprecedented times feels like an understatement. Even businesses that are reopening have restrictions enforcing social distancing, the wearing of masks, and limits on how many customers can enter a space at one time.
When traditional shopping becomes difficult, or may even be scary, people are increasingly inclined to shop online. On 25th March 2020, BigBasket – a key online grocery player in India had the following message “We’ll be back soon! We are currently experiencing unprecedented demand. In light of this, we are restricting access to our website to existing customers only. Please try again in a few hours.” So overwhelming was the response that it faced a breakdown due to a steep increase in demand amid COVID-19.
The advantages of online shopping aren’t going to disappear even when retail businesses reopen fully. All of this points to why this is the ideal time to either start or double down on your e-commerce efforts.
Let’s look at some of the reasons that customers are likely to continue shopping more and more online.
- New shopping habits: Due to quarantine, people’s way of buying items has changed. The situation has persisted long enough for these patterns to become ingrained. Certainly, when stores open customers will venture out more. However, this doesn’t mean they’ll suddenly stop the fairly addictive, and comforting feeling of shopping online.
- COVID-19 fears aren’t going to disappear overnight: Even when the quarantine ends, people will be cautious and many will still prefer shopping from the safety of their homes.
- The rapid growth of mobile devices is making it easier than ever to browse and shop online: Customers can place orders one-handed from the device that is likely in their hand or pocket at all times.